Water efficient? Yes. Beautiful? Not so much.

The City of Sacramento Department of Utilities and Regional Water Authority (RWA) are creating a series of new television and radio ads featuring yards created by people with “blue thumbs.” So if you, or your neighbor whose yard you covet, have a great yard maintained by a water-efficient system you could end up on TV talking about your yard.

The City and RWA are looking for (among other things) yards filled with native or drought-resistant plants, sprinkler systems that are set according to seasonal water needs and that are adjusted to prevent runoff. RWA Efficiency Program Manager Linda Higgins explains what’s at stake, “In the Sacramento region, more than half of the urban water used is for landscape irrigation, Making sure landscape irrigation is efficient and eliminating water waste outdoors are two of the most cost-effective ways to stretch our limited water supplies and ensure that we continue to have sufficient water for the Sacramento region to prosper.” This city is predictably supportive of efforts to help people use water more efficiently. Says utility department spokesperson Jessica Hess, “The program looks to not only highlight members of our community who use water wisely outside their homes, but also to highlight the small steps everyone can do to save water.”

People in the Pocket and Greenhaven neighborhoods take great pride in our yards. So if you want to show off the home you have cared for so well (or think your neighbor should show theirs off) visit the RWA application website before February 22. Productions teams will film your part in the first two weeks of March and the ad will run from April to August of this year.

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